Gmail is one of the most popular email platforms in the world, and has long not received many major updates from Google. However, with the new update coming soon for Gmail, Google is trying to turn this platform into the most comprehensive email tool available today.
On Tuesday, March 26, Google officially announced that starting now, Gmail users on the desktop will see the appearance of "dynamic email (dynamic email)", also known as Accelerated Mobile Pages - AMP, hidden with more useful and interactive features, can keep up with "the latest information".
In fact, this means that Gmail will be equipped with a bit of interaction with users, for example, from now on, you can answer polls from services like Doodle right from the inside. email, instead of having to click on the link, open a new tab and access another site like before. Moreover, when a service like Pinterest sends email on trend topics, your email can automatically refresh itself so that the information displayed is always up to date. In general, with this new feature, messages on Gmail will become more interactive. That means you will be able to send RSVP to an event right from the message, fill in the questionnaire, browse the store repository or reply to the comment - all without leaving the email application. guest on his web.
Google has publicly announced a number of partner companies that have supported this new format: Booking.com, Despegar, Doodle, Ecwid, Freshworks, Nexxt, OYO Rooms, Pinterest and redBus. If you still regularly receive emails from these companies, chances are you'll receive an interactive email from them in the next few weeks. However, the Mountain view giant has yet to say anything about how users themselves can create dynamic emails. Besides, Google also said other affiliate platforms such as Google Docs will start operating with the new format by default.
For developers, supporting this format is also relatively easy, especially if they have previous experience when building AMP pages. This format supports many common AMP bookmark features, including carousels, forms and lists. Also note that these notifications still include standard HTML as a backup function for email applications that support AMP.
Actually, Google mentioned for the first time the dynamic email feature early last year. That is more than a year since Google first announced this initiative. Even by Google standards, it is still a relatively long period of incubation, although we all know there are a lot of extra jobs that need to be completed to make this feature work. The best. In the blog post on Tuesday, the company said the new format will begin to be released on the web today, March 27, and the support for mobile platforms will "be available soon." " next time. In addition, Gmail accounts in the form of businesses, using G Suite products will be able to require administrators to enable this new function in "the next few days".
Another notable information is that AMP emails are also supported by a number of other popular email services including Yahoo Mail, Outlook.com and Mail.Ru, while any AMP email is sent to a translation. The case does not support the format will only look like a traditional email.
In addition, Google has also released information about some partners that will support AMP for Email on their platforms, including email distribution services and SparkPost analytics platform, email marketing and design tools. Litmus, Twilio Sendgrid and Amazon, SES and Pinpoint marketing and email tools.
Google's new move shows that the publisher's recognition of email communications needs to be improved and developed, especially in the context that the Gmail platform is facing competition for gay days. harsh from modern messaging applications. As is the case with Slack, a leading messaging service has taken the position of email and became the platform used by many businesses and individuals. Slack currently owns 10 million active users every day and has applied for IPO in February, with a valuation of up to 7 billion USD.
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